“Thanks for a fantastic class. After so many months working remotely, you have my mind spinning with ideas on how we can maximize our content. Great stuff!”
DS At Home Masterclass attendee
“Thanks for a fantastic class. After so many months working remotely, you have my mind spinning with ideas on how we can maximize our content. Great stuff!”
DS At Home Masterclass attendee
(Included with All Access Pass, upgrade required for Base Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each virtual classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line.
We’ve added these virtual Masterclasses to the online At Home events this year for only $130 more (as part of our All Access Pass).
In this robust workshop designed for those with a grasp of email fundamentals, Jen Capstraw will reveal her arsenal of strategy secrets, highlighting common email marketer myths and mistakes—and how to correct course. You’ll reconsider what you thought you knew about email, and emerge with a fresh perspective that will accelerate ROI.
After this masterclass, you’ll be able to:
Based on the shift to a digital-first marketing focus, it’s time to look at your digital marketing strategy (or create one) and engage with your audience at all stages of your customer journey.
This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.
If you are not building a ‘connected’ audience, you are falling further behind in this distracted and fragmented online marketplace.
After this masterclass, you’ll be able to:
You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.
If we cannot measure it accurately, we cannot improve it adequately. Measurement is a critical element for any successful and long-sustaining marketing program. With an endless supply of data from an abundant variety of sources, the analyst’s challenge is no longer how to gather data, but how best to tame it. When properly planned and executed, a strategic analytics process can help us arrive at smarter business decisions with velocity.
If you are seeking ways to use measurement to improve your digital marketing programs, join this day long workshop to learn advanced digital analytics strategies and tactics. You’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises and customize the information and insights you learn to your company or brand. It has been designed to take it back to the office and begin implementing immediately.
We’ll cover topics including:
At the end of this masterclass, you’ll be able to:
As marketers, you know content is critical when it comes to driving awareness, consideration, and qualified leads, but when competition is high, how do you make sure your message is the message that not only stands out—but is built to last? How do you make sure it’s *also* flexible enough to appeal to your varied audiences? The good news is the answer lies in a content-building structure that can be easily duplicated time and time again. If you’re looking for answers to these questions, join this highly interactive workshop to learn not just the “how” of creating, but the “why,” as well. As we work together through a content-building workbook, you’ll learn a step-by-step process for finding and using the building blocks of content that rocks for *your *company or brand.
We’ll cover four key areas to test your content against, including:
After this masterclass, you’ll be able to:
This session is for marketers and content creators:
“I’ve never seen a conference go this in-depth, this is awesome!”
DS At Home Masterclass attendee
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
The Masterclass is included in the All Access Pass only. If you’re already registered with a Base Pass and would like to add the Masterclass, just select the add-on option on the registration page.
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.