10 Steps to Show Content Marketing ROI to Your Boss
Every business creates content. But there’s a difference between marketing with content and strategic content marketing. You need an approach that maps content to the buyer journey. And you need to learn how to measure and present the ROI. Join Michael Brenner to learn 10 practical tips on how to do this for any size B2B Marketing budget. B2B Marketers who are looking to apply content marketing best practices and who need to win the support of the executive team should attend this talk.
After this session, you’ll be able to:
- Produce the right content for the right people at the right time
- Optimize content for each phase of the buyer journey using business metrics
- Measure the Return on Investment (ROI) for your content marketing budget