An Introduction to B2B SEO

B2B SEO is the best type of SEO there is. Why? When a consumer wants to buy new shoes, maybe they want black shoes, maybe they want red shoes, or maybe looking for cool new shoes is exhausting and they’ll keep wearing the old pair until they start to fall apart. But the B2B buyer typically has a budget and a number to hit by a certain date. Their needs are fairly specific, as is their search behavior. Search engine optimization is one the best ways to target your prospects, build trust that will help every channel convert, and deliver amazing ROI. Andrew Shotland, CEO of, will walk you through how they have approached B2B SEO campaigns for billion-dollar brands and pre-billion dollar start-ups. He’ll show you how they turned $150,000 into $10M of SQLs. He’ll give you the foundations of how to create a successful SEO strategy that you can take back to your team and start to execute.

After this session, you’ll be able to:

  • Understand how SEO works
  • Budget for an SEO campaign
  • Determine the right time for a B2B company to invest in SEO
  • Set up your site to be well-SEO’d
  • Create an editorial strategy that drives pipeline

This session is for digital marketers who are contemplating investing in SEO as part of their customer acquisition strategy and those who have already invested in SEO and are looking for new ideas for their campaigns.