B2B Market Research: Tips, Tricks, Stories from the Trenches

If you’re looking to discover your niche audience, hone your target persona, or figure out how to reach that unique customer avatar, this talk is for you! Bestselling author of InstaBrain, Sarah Weise, will share tips, tricks, and real-world stories to help you apply market research in product development, brand awareness, new market validation, audience segmentation, and more!

After this session, you’ll be able to:

  • Understand the valuable applications of market research for your business, and how to get started
  • Incorporate integrated marketing strategies that go beyond social and paid funnels
  • Use market research to identify and reach your target audiences, and improve the buying process