Be Feared and Loved: Ranking Content the Michael Scott Way

Creating content that ranks well in Google and earns links can be incredibly difficult, especially in a B2B setting. Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott & The Office. Michael will provide real-life examples and real-life solutions to the challenges brands face with keyword research, on-page optimization, and link building. The goal is to help you take your Toby Flenderson content (low-performing) and make Google love it more than Michael Scott loves Holly Flax (which is a lot!). So, if you’re frustrated with how your content is performing or feel like there’s some untapped potential there, then don’t miss this talk.

After this session, you’ll be able to:

  • Perform better keyword research to inform your content strategy
  • Improve the on-page optimization of your content
  • Earn quality backlinks with your content