Brain Science Secrets Behind Powerful, Persuasive Emails

New research by behavioral scientists confirms that people don’t “”make”” decisions. Often, they just default to automatic actions without even thinking. That means your well-thought-out emails and landing pages can still fail because people don’t make logical choices. However, if marketers strategically factor in the decision defaults our B2B targets rely on, we can increase our success. Our creative can use natural, hardwired human tendencies to our advantage.

In this session, you’ll discover how to easily apply the latest scientific findings to your email campaigns and see how you can benefit from the automatic actions that drive increased engagement and response.

After this session, you’ll be able to:

  • Apply tactics that will allow your emails to break out of the pack so they can attract interest, cultivate relationships, and generate business
  • Uncover three words that work like magic in subject lines
  • Position your message for the fastest response
  • Uncover the secret journalists use to boost email readership