Cashing in on Creativity: Achieving Growth Through Powerful Creative

Can powerful creative help your business generate 10-20X more sales? The answer is “”yes.”” Firms willing to invest in high-scoring creative advertising will win more market share and make more sales. In this session, we’ll walk through the financial case for creativity, showing that “mediocre creative” (defined as a 1-star ad) only generates ~0.25% points of market share growth, while “powerful creative” (4–5-star ads) generates ~2.5% points of market share, or 10x more sales. In addition to making the financial case for creativity, we’ll also cover the 5 characteristics for developing 5-star creative.

After this session, you’ll be able to:

  • Understand how investing in your advertising creative will lead to an increase in market share and sales
  • Apply the 5 characteristics for developing high quality creative that will deliver
  • Achieve market growth through powerful ad creative