Cultivating Innovation for B2B Success

In today’s digital-first economy, the market demands for B2B products and services is booming! Also rising are customer expectations. Customers today expect B2B experiences to be easy-to-navigate and well-designed. The key to staying one step ahead and giving customers what they want is innovation. In this talk, McLean Donnelly, a former UX Design leader at Expedia and Shutterstock, will discuss ways to innovate your B2B marketing. He’ll walk you through a case study and then explore ways you can approach innovation and UX Design in your own B2B career.

After this session, you’ll be able to:

  • Understand the transformative power innovation can have on your B2B company
  • Develop new innovation skills and put them into action
  • Meet your customers’ expectations through innovation and improved UX Design