Break Through the Noise: How to Use Data-Driven Storytelling to Drive Revenue
The world is changing – fast. How customers think, behave, see themselves and the world is changing, too. In this session, Jessica Gilmartin, Head of Global Campaigns and Demand Generation at Asana, will share tactics on how to set up a successful third-party commissioned research study and use the insights to drive cross-functional, global campaigns that delight customers and expand your pipeline.
After this session, you’ll be able to:
- Set up successful surveys that help you understand the stories your customers care about
- Translate survey insights into comprehensive, impactful marketing campaigns
- Build global campaigns that are hyper-targeted to local interests
This session is for marketing leaders who are interested in getting closer to their target customers by telling stories they’ll actually care about.