Data-Driven Approaches that Drive Successful B2B Marketing Efforts

Adopting data-driven approaches in B2B marketing to inform decisions and optimize communications is crucial for your business’ success. In this session, eBay’s Nidhi Gupta will show you how to leverage customer insights and marketing performance data in driving end to end marketing efforts.

After this session, you’ll be able to:

  • Utilize customer data to develop detailed customer journeys and segmentation approaches
  • Align communications to customer journeys and segments
  • Develop predictive models to determine performance benchmarks
  • Continually listen to and iterate based on customer feedback and marketing performance