Use AI-Powered Analytics to Empower Your Decision Making

Marketers are in a rat race as they strive to get measurement priorities right. Everyone expects them to look at data to understand what’s happening on every touchpoint in the customer journey. Thankfully we don’t have to deal with data in a manual way anymore.

The best relief for accurate measurement is driven by AI. During this session, Joe Caponsacco, Senior Enterprise Manager at Adverity, will share how you can implement AI processes to use data that proactively informs business-wide strategies and drives growth now.

After this session, you’ll be able to:

  • Start building a functional business intelligence suite
  • Understand and interpret data from a single source of truth
  • Explore and discover insights automatically