The B2B Marketer’s Guide to WordPress

WordPress now powers 40% of the Internet with increasing adoption among enterprises, including many of the world’s largest B2B companies. Revered for its flexibility and ROI vs proprietary systems together with its massive network of talent, WordPress is being leveraged across numerous B2B digital use cases. Join Monica Cravotta, VP of Marketing at WP Engine who will share the latest trends in web content management including headless development – coined by many as “the future of the web.”

After this session, you’ll be able to:

  • Understand why enterprises are moving to open source
  • Successfully leverage WordPress as a B2B
  • Understand Headless and why it’s trending