How B2B Marketers Can Leverage “Near Me” Searches
Failing to optimize location data can have an exponentially negative effect on a B2B company’s brand, significantly polluting brand perception and influencing whether or not stakeholders choose to continue on their purchasing journey. By taking advantage of consumer search behavior, B2B marketers can ensure a positive brand experience, as well as increase awareness and engagement.
After this session, you’ll be able to:
- Understand why it’s critical for B2B marketers to manage location data
- Apply practical ways to build and improve brand reputation
- Use simple checklists to rank higher in ‘near me’ searches
- Apply best practices based on success stories of B2B brands who dominate local search