How to Make your B2B Competitors’ Websites Work for You in 2021

There’s a lot to learn from your competitors in the B2B space, especially when it comes to online content. Why not let them do the heavy lifting, and grab their key optimizations for your own website? The processes and tricks that the leaders in your industry and your competitors use can be invaluable for small, large and every business in between. Learn from real life examples and come away with tactics for how you can replicate optimization tactics that your biggest competitors use.

After this session, you’ll be able to:

  • Understand why searcher intent is the future of content and B2B SEO
  • Familiarize yourself with the changes Google is making to its algorithm that will change how we make content
  • Track content changes on industry leading (and competitor) websites
  • Determine if website updates are deliberately guided by data or just run-of-the-mill
  • Apply tactics today to start learning from your competitors and the leaders of your industry