How to Create an Influencer Campaign that Drives Awareness and Builds Your Customer Pipeline

The marketing of B2B solutions is not an easy task. How do you break through the noise and stand out? Join Ursula Ringham, Head of Global Influencer Marketing at SAP, as she shares insights on how to create innovative influencer content to elevate your brand, build awareness, and create a solid customer pipeline, all while building a better world for tomorrow.

After this session, you’ll be able to:

  • Find the right influencers for your B2B company
  • Build an effective B2B Influencer campaign that will drive awareness and result in a strong lead pipeline
  • Create innovative B2B content in the digital age