How to Measure Marketing Performance in the New Age of Privacy
Here’s some good news for 2021: Third-party cookies are dying, but data-driven marketing is still very much alive. Alight Analytics’ Matt Hertig will show you how to measure and maximize B2B marketing campaigns even as new rules and regulations make it harder to track and target individuals.
After this session, you’ll be able to:
- Optimize top-of-funnel media spend and ROI without user-level data
- Create reporting that harnesses the power of first-party and zero-party data
- Show how your entire marketing investment is translating to sales, revenue and other bottom-line metrics
If you’re accountable for marketing performance – or you report on marketing performance – you need to catch this session from a national leader in marketing analytics!