More than a Store: How to Advertise in the Amazon Age

Over the last decade, Facebook and Google have rightfully claimed the top two spots in the advertising world, sharing approximately 70% of the market. But Amazon has emerged as a sleeping giant, and one that could soon become king with its dual function as a massive online ecosystem and a place where customers can buy products with one click. Amazon’s advertising capabilities have been overlooked by most marketers, assuming that leveraging the world’s largest marketplace is as easy as setting up a brand store, uploading products, and maybe buying a few search ads. Larry Harris, an ad tech veteran and co-founder and CEO at Alpha Precision Media will walk through the steps of deploying a full-funnel strategy on the Amazon platform, taking an omnichannel approach to customer engagement, and leveraging the ecosystem’s data and technology to drive outcomes.

After this session, you’ll be able to:

  • Understand the importance and value of incorporating an Amazon advertising plan into your B2B marketing strategy
  • Deploy a full-funnel, omnichannel strategy on the Amazon platform with customer engagement at the forefront
  • Leverage Amazon’s data and technology to drive desired business outcomes