Unlock the Power of B2B Influencer Marketing

In the age of social media, we are seeing a shift in the source of brand trust, and peer recommendations top the list. As a result, influencer marketing is more important than ever before. This session focuses on how B2B influencer marketing tactics differ from B2C tactics, and will show you how to build a robust B2B influencer program for your organization.

After this session, you’ll be able to:

• Identify individuals and groups that can drive influence for your organization
• Execute an influencer campaign that won’t break the bank
• Learn how to measure program success

This session is for B2B digital marketers who are interested in leveraging the power of influencer marketing to achieve business objectives.