Scaling Content: Empower Your Sales Team to Create Delightful Content Experiences
Content can be a powerful tool for your sales team. Yet, many marketing teams struggle with content adoption. Sales either doesn’t use the content provided, creates their own off-brand materials or attempts to use outdated, irrelevant content that hurts the business. In this session, we’ll dive into why content is more important than ever, how to improve content adoption, and how to maintain brand consistency while enabling the sales team to personalize content to potential customers.
After this session, you’ll be able to:
- Audit your current content experience and communicate the opportunity cost of not improving the content process
- Better use templates to enable content personalization
- Make it easy for sales reps to find and customize the content they need when they need it