Shaping Brand Perception through Storytelling

Ben Tamblyn, Director of Inclusive Design at Microsoft, and his team help shape the perception of the company by designing and building products that are a direct reflection of the diversity and breadth of their customers. In this session, Ben will share five lessons they’ve learned that you can use to change the perception of your brand through stories and design.

After this session, you’ll be able to:

  • Tell stories that create brand impact and stir emotions
  • Execute strategic tactics that elevate your brand storytelling
  • Apply lessons from the storytelling strategy that shapes Microsoft’s public perception