How To Audit Your Social Media and Why It’s a Must

More than ever, it is important for marketers to take the time to reflect on where we’ve been with our social media, in order to navigate and strategize the path going forward. There are many different approaches for conducting a social media audit that companies take. This session will offer you a roadmap to taking a wholistic and objective look at your social for the benefit of brand health, governance, legal compliance, SEO, eCommerce, PPC/Amazon advertising, content development strategies, social responses trees, messenger bots, and more.

After this session, you’ll be able to:

  • Utilize a roadmap for various types of social media audits
  • Understand the difference and uses for campaign level vs. seasonal vs. large-scale audits
  • Clearly see the benefits of social audits for other areas of your business
  • Objectively look at your social media to aid your SEO, e-commerce, keyword and content strategies