Stop Pitching Products and Start Marketing Your Point of View

Business buyers are overwhelmed with information and choices. At the same time, as vendors, we struggle to communicate why our offerings are the best choice for our target prospects. What if we could improve sales by giving customers a clear way to think about their choices in the market? In this session, I will teach you how to build a “”Point of View”” narrative that gives customers a way to think about the entire market while positioning your offerings as the clearly superior choice for your best-fit buyers.

After this session, you’ll be able to:

  • Understand how positioning forms the underpinning of a good Point of View narrative
  • Structure a narrative around your Point of View that helps customers make informed purchase choices
  • Execute on that Point of View across both sales and marketing