The Most Common B2B Marketing Mistakes & How to Fix Them

Buying decisions for B2B products and services are – like any other purchase – made by people. One of the most common pitfalls of B2B marketers is a lack of clarity around the emotional impact your brand has on its customers. In this talk, Jackson Spalding agency partner Randall Kirsch will focus on the two key mistakes that prevent B2B companies from effectively reaching their target audiences, why they happen, and what you can do to address them the minute you get back to work.

After this session, you’ll be able to:

  • Better differentiate your brand and offerings from the competition
  • Speak more clearly to your audience’s real motivators
  • Craft a more persuasive messaging strategy to drive better audience response