The Secrets to B2B Lead Generation

When it comes to B2B lead generation, John Lincoln is one of the top experts in the field. In this session, you will learn persona-based audience targeting; message sequencing by awareness, consideration and lower funnel; as well as matching it all to a landing page. Lincoln will also cover cross-channel attribution and how organic works with paid media and email for the perfect system.

After this session, you’ll be able:

  • Find your target B2B audience
  • Engage your audience and bring them down the funnel
  • Convert and re-engage customers into the future