Kristen Santos has an 17-year career in automotive strategy and market research – focused on bridging the gap between data analytics and corporate strategic direction. Her favorite things include workshop facilitation, focus group moderation, and multi-source synthesis. She has extensive knowledge of commercial vehicle data and segmentation and loves tying it all together into great brand strategy. Previous positions have included leading Market Planning and Analysis, Strategic Promotions, and New Store Development in the areas of commercial vehicles and automotive repair. Currently, Kristen leads the strategic direction for OneMagnify’s heavy truck and financial services accounts.