Nidhi has 20 years' global GTM and marketing experience in ecommerce, payments and consumer packaged goods. At eBay, she heads global go-to-market, product marketing and voice of customer efforts driving awareness, adoption and advocacy of eBay payments among buyers and sellers. Prior to eBay, Nidhi was at Western Union, where she held a variety of roles on the North America marketing, digital partnerships and global product teams, launching award-winning campaigns, driving trial and adoption of digital channels, and rolling out Western Union's first-ever white label product. Her first professional assignment was with Nestle in India, where she led global marketing for their culinary and confectionery brands, and launched a new international product line. She has also experience working at a non-profit, TiE, a global organization dedicated to fostering entrepreneurship. In her spare time, Nidhi enjoys traveling, hiking and reading. She hails from New Delhi, India and currently lives in the San Francisco Bay Area with her husband and nine-year old son.